Sales starts with a superior customer service team and I believe Sigel's performs this better than anyone in our marketplace and we pay attention to this and if something breaks the execution of this service it is immediately extracted and replaced with a new part so it continues to be superior. We have strategically put this team together to create a step by step operation.

      STEP ONE…..a very customer service oriented ownership and management team in owner Tony Bandiera and his officers Al Miller, COO and John Rector, Senior Vice President of Sales and Marketing.

      STEP TWO….a buying team that is extremely knowledgeable in their own areas of expertise to keep inventory levels correct and making quantity buys to make us competitive at all times for our customer’s needs.

       STEP THREE….a very experienced on premise sales team that knows how our customers need to be sold….Sold meaning confidence in the service arm, one stop Shopping to save the customer time and money from multiple deliveries, multiple checks having to be written, and time wasted sitting all day long waiting on multiple deliveries creating a chance for error and not getting your product when they could get ONE delivery and call one person if it isn’t right to get it RIGHT, knowing the tools we offer to make ordering as simple as possible, knowing all the products we carry and how they would benefit the customers operation, help to sell the finest wine portfolio and benefits of using Sigels as their wine vender and the depth of our inventory in all categories covering many countries including Sonoma, Napa Valley, and the Central Coast in California and the knowledge of those wines and their specific appellations and varietal characteristics and to transpose that knowledge and experience into training and teaching their customer’s wait staff how to sell at the table and all of this combined makes for a WIN,WIN experience for us and our customers.

        STEP FOUR….have a knowledgeable customer service team in our order department which will always be friendly and is one our most important arms of taking care of our customers.

        STEP FIVE….. have an order entry that is accurate and knows our customers business as well as they do and always questioning anything that does not correct on a customers order that they are billing, plus keeps up with merchandise that is coming in our receiving and makes sure the customer finds out as soon as possible.

         STEP SIX……a network of trained warehouse experts from pulling the order accurately, checking the order multiple times and if there is an out of stock asking if we can send a substitute to our customer, this would never happen with a automated picking system….remember PEOPLE CARE MACHINES DO NOT. Deliver the orders at their specific time stops 6 days a week and stage orders to be picked up at our Dallas warehouse or either of the other satellite pick up locations to make it as convenient as possible for our customers.     

         STEP SEVEN…. an accounts receivable department that knows the customers in most cases as well as anyone on our team and makes sure customers payables are up to date to prevent any TABC issues even if means picking up a check to make the deadline.

         STEP EIGHT…..supporting our customer and their operation and doing our best to make them want Sigel's to be vender of choice and even being their only vender for their bar needs.

 
LAST BUT NOT LEAST…..all of this sounds too good to be true, but you can bet Sigel's will not stop trying to achieve this for OUR PARTNERS which is YOU!

 
Written in utmost sincerity by a team member for 32 years.